Are you still charging clients by the presentation, the workshop, the session, hour, or for a set number of meetings or calls? If you are not being paid for the value you create for clients, you are either working too hard or not earning what you could – or both. Steve Lishansky can help!

Regardless of your delivery vehicle – speaking, training, coaching, or teleseminars – clients who understand your value will pay you much more than those who hire you for delivery of a service. This program focuses on how you create clarity about your value with your clients – which supports you in attracting more clients, and getting paid for the value you provide them.

In this highly interactive session you will learn specific principles and practices you can use immediately to more easily and more successfully:

Steve Lishansky will share a highly useable structure for how to facilitate the kind of communication and relationship building that generates greater trust, understanding, and clarity with prospects and clients about why you and your services are valuable and worth investing in. Success in utilizing this approach creates a compelling level of confidence and certainty in why you are the very best choice as their service provider - demonstrates to clients why you are worth being paid on a value basis. There is no better way to get clients on board with buying from you – and paying for the value you are providing – than getting them to understand the value they are going to receive.

Most speakers are charging fees for services rather than getting clients to understand the value of those services. This is far less effective in generating sales success, and results in being underpaid even when they win the business. Moving to a value focused approach significantly improves the ability to successfully win sales, and get paid much higher value-based amounts for these sales.

ABOUT STEVE LISHANSKY…

Steve Lishansky’s first career founding and running companies transitioned in 1992 to his current business focused on optimizing the performance and results of top leaders and senior executive teams. As the CEO of OPTIMIZE International, Steve’s passions are enhancing the talents, capabilities, impact and results of senior leadership teams, optimizing the value of key business relationships, and developing more resourceful, innovative, focused, and high performing leaders and organizations.

Steve is one of the first executive coaches in the US, and the founder of the first executive coaching institute in the world. He has worked with C-level executives at Fortune 500 organizations, across a number of industries, and with managers and leaders from more than 40 countries around the globe. Steve’s #1 corporate program – Building High Value Relationships – has shown thousands of clients from every continent around the world how to create more value – and to get paid for that value. His diverse range of clients has included Johnson and Johnson, MetLife, Cisco, NASA, PricewaterhouseCoopers, Fidelity, Oakley, and the Federal Aviation Administration. He is a Past-President of NSA-New England, founder and first co-chair of NSA’s Business Coaching PEG, and can be reached at Steve@OptimizeIntl.com, (978) 369-4525, or on the web at www.OptimizeIntl.com.